FiktionTurist

För någon vecka sedan blev jag intervjuad av The Location guide om Millenniumeffekterna. Läs hela artikeln här.

“Of course you can show great effects on tourism if you only look at a very small place or a place with no tourism to start with. And the bigger a region you look at the smaller the effects get. But I think location exposure of an identifiable place brings value despite what kind of film it is.”

“People in the business understand the value film production and film brings to a region, but people outside do not see it so clearly. For them you must be able to present facts and good arguments. I would like to see a developed discussion of what values film brings to people and places.”

Of course, conventional glamour isn’t always necessary to make an impact. Hotel night purchases in Staden Forks, Washington State, have increased by a massive 1,000% since the Twilight franchise took the world by storm. That’s despite the town’s on-screen representation being essentially a rain-swept wilderness in a relatively backwater part of the US. While Stieg Larsson has clearly amplified Sweden’s international profile, the long-term impact of the original Millennium Trilogy and a potential English-language franchise (see trailer below) will be fascinating to watch.